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As with any specialty, there are heaps of acronyms and terms that can often leave you wondering if you and your SEO consultant are speaking the same language.
PPC and SEO are two online marketing strategies that can greatly increase the traffic and success of your business. Learn when to use each strategy today.
Search Engine Optimisation (SEO) is the standard process where customers can find the products and services that they are looking for.
Google Ads can be extremely profitable. But it is necessary to have compelling ad copy, an excellent landing page, and focused keywords at an affordable price.
There is simply too much information and so many choices that decision fatigue is a frequent situation business owners face in terms of digital marketing.
Content marketing still reigns supreme as the best kind of digital marketing. It has multiple advantages over both traditional models.
Google has just released the new short name feature for Google My Business (GMB), allowing businesses to create a simple url for their GMB listing.
Google’s Danny Sullivan has confirmed that an algorithm updated had occurred this week. “Our core algorithm is updated all the time. For major updates, we’ll continue to share about those on @searchliaison, as we have been. We haven’t had a major update of that nature, but we did have a…
Last week, Google confirmed that they will be rolling out longer meta descriptions in organic search results. The meta description tag will now be increased from 160 characters to 320 characters. While this update may not directly impact on your online performance, it is a good idea to understand how…
With over 200 rankings factors and constant algorithmic changes from Google, using SEO to boost your organic rankings is getting more complicated. However, there are some quick changes that any business can make to their own website that can have a positive impact and increased rankings for your website. 1.…