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Most website owners are business owners who spend most of their time dealing with projects or attending to their client’s needs. Businesses require a full-time commitment, often leading to people neglecting their websites. Whether your website has an outdated design or no longer reflects the company’s vision and mission, keeping…
In digital marketing, NAP means more than just taking a little time to doze off during the day. This three-letter acronym holds more power to establish a successful local online presence. Optimising your NAP citation should be at the top of your local SEO checklist if you want to pick…
Internal linking is sometimes undervalued in SEO. When actually: “…Internal linking is super critical for SEO. I think it’s one of the biggest things you can do on a website to guide Google and visitors to the pages that you think are important.” – John Mueller, Google’s Search Advocate.…
Search engine optimisation, more commonly known as SEO, is the process of improving your website to increase its visibility on Google, as well as other search engines. To give you a better idea of why SEO is vital, here’s a statement from renowned marketing leader Chad Pollitt. He says “SEO…
If making your website stand out on Google is a struggle, don’t fret — it’s not as uncommon as you think. As thousands of businesses vie for visibility each day, creating outstanding content is often no longer enough to help you secure the top SEO rankings. Don’t take this the…
The first thing you need to know about metadata is that it is data about data. However, this definition doesn’t provide much context to most readers. This post will give you a better understanding of metadata and its vital role in Search Engine Optimisation (SEO). Learn how to optimise metadata…
What are Google Algorithm Updates? Google algorithms are a complex system that analyses a multitude of factors to determine the ranking of websites for any given search query. These algorithms are constantly changing to serve the best possible results in the SERPs. These updates are part of Google’s ongoing efforts…
Creating a new website is such an exciting (i.e. stressful) event in a business owner’s marketing journey. Getting it designed to your liking and seeing it live is akin to building a physical store and opening it to the public for the first time (well, minus the hammers and nails…
Artificial Intelligence (AI) is accelerating rapidly and will have a major impact in the Search Engine Optimisation (SEO) industry. AI will affect SEO through its use of machine learning algorithms, which can break down big data and help predict how users will engage with a website. Business owners and SEO…
Before reading this article, if you have not already, I recommend starting out with Part 1 of this series: ‘The Basics of SEO’. It’s designed to provide an overview of the fundamentals of SEO to those who a brand new to it. These blogs start from the very basics of…