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What are Google Algorithm Updates? Google algorithms are a complex system that analyses a multitude of factors to determine the ranking of websites for any given search query. These algorithms are constantly changing to serve the best possible results in the SERPs. These updates are part of Google’s ongoing efforts…
Creating a new website is such an exciting (i.e. stressful) event in a business owner’s marketing journey. Getting it designed to your liking and seeing it live is akin to building a physical store and opening it to the public for the first time (well, minus the hammers and nails…
Artificial Intelligence (AI) is accelerating rapidly and will have a major impact in the Search Engine Optimisation (SEO) industry. AI will affect SEO through its use of machine learning algorithms, which can break down big data and help predict how users will engage with a website. Business owners and SEO…
Before reading this article, if you have not already, I recommend starting out with Part 1 of this series: ‘The Basics of SEO’. It’s designed to provide an overview of the fundamentals of SEO to those who a brand new to it. These blogs start from the very basics of…
Learn the basics of increasing search page rankings and driving traffic to your website through Search Engine Optimisation. Part 1: The Basics of SEO This blog post is designed to provide absolute beginners with a solid foundational knowledge of SEO, which you can build upon as you read more detailed…
When choosing an SEO company, you want to do it the right way. Do not rush and think through every step. Finding the right SEO company for you and your business surely is a worthwhile investment. Set your SEO goals Have a clear definition of your goals. Check the services…
You may not fully realise this but videos have a very big impact on your SEO. Video content is always an essential ingredient when it comes to organic searches. But now with the shift in search engine algorithms, it’s time you should put more effort and attention into videos. Here…
If you are a business owner, then you would definitely know how big of an impact websites have on your business. Most times, your website would be your brand’s first interaction with your customers. To make sure that you leave a good first impression, you should hire just the right…
To succeed in today’s business landscape, a strong online presence is needed to get people to visit your website. SEO and web design are two strong factors business owners can use to boost their online presence. First, you need to make people visit your site. Then you must give a…
How do you determine the success of your SEO efforts? There are many aspects you can check to see if your search engine optimisation efforts have paid off. One evident way is to check your rankings. When you look into your rankings, you will be able to see how your…