Every expert on website promotion has his/her style of analysis and the preferences in methods. The analysis itself, as a rule, can take up to two days depending on the complexity of the website. The forming of a concept, that is the basic principles of promotion due to which are planned to achieve the desired results in SEO, in general, takes a day or two as well; for difficult cases – up to a week. During this step, the dialogue is essential between you as a customer (as it is you who understands all the peculiarities of your business and your clients) and expert on promotion.

As with any specialty, there are heaps of acronyms and terms that can often leave you wondering if you and your SEO consultant are speaking the same language.

PPC and SEO are two online marketing strategies that can greatly increase the traffic and success of your business. Learn when to use each strategy today.

Search Engine Optimisation (SEO) is the standard process where customers can find the products and services that they are looking for.

Google Ads can be extremely profitable. But it is necessary to have compelling ad copy, an excellent landing page, and focused keywords at an affordable price.

There is simply too much information and so many choices that decision fatigue is a frequent situation business owners face in terms of digital marketing.

Content marketing still reigns supreme as the best kind of digital marketing. It has multiple advantages over both traditional models.

Google has just released the new short name feature for Google My Business (GMB), allowing businesses to create a simple url for their GMB listing.

Google’s Danny Sullivan has confirmed that an algorithm updated had occurred this week. “Our core algorithm is updated all the time. For major updates, we’ll continue to share about those on @searchliaison, as we have been. We haven’t had a major update of that nature, but we did have a smaller one this week.” While…

Last week, Google confirmed that they will be rolling out longer meta descriptions in organic search results. The meta description tag will now be increased from 160 characters to 320 characters. While this update may not directly impact on your online performance, it is a good idea to understand how these snippets can impact your…