Want to know the title of the song going in your head? Looking for a Chinese restaurant near you? Trying to learn how to fix your clogged sink? With almost all the questions we ask ourselves, we turn into search engines for answers.
Nowadays, it has been so easy to find all kinds of information through search engines. With just a few taps on your phone, you can have your answers in no time. With that said, Google receives about 40,000 search queries every second. As a business in Hobart or anywhere in Australia, you would want to be the first to pop out when someone searches for services like yours.
You need to find the keywords that are often typed in by your audience. Determining the keywords to target may be difficult at first, especially for someone who has less knowledge of SEO. You can always hire the best digital marketing agency in Hobart to check the keywords for you. You can also utilise keyword research tools that are easily accessible online.
Here are three of the common keyword tools you can use for your search engine optimisation.
This is a popular way of knowing your keywords’ success. When you look into Google Analytics, you will see how many visitors each keyword brings. Organic Search shows you how well your keywords are doing in organic searches. To get a data list, you can set-up a Search Console account and connect it with your Google Analytics by using the same email.
While this tool is designed for your AdWords campaign, it’s also a great way to find keywords that your business can target. There are three methods you can do the identify the keyword suitable for your SEO.
- Get an overview of the trends and search volume data.
- Multiply the lists to get a new set of keywords
- Search for new related keywords using a URL, phrase, or category
You can either use one approach in getting new keywords and have a combination of methods. Either way, this tool will help you generate the right set of keywords to target.
Rank Checker Tools
This tool shows your ranking on a particular keyword. Instead of manually searching for your website on Google when you type in a keyword, you can quickly know where you rank with rank-checking tools. All you need to do is to type in your domain and target keyword.
Bonus! Here are other rank checker tools that you can use to determine your target keywords better:
Search engine optimisation may be difficult to understand at first, but by knowing the impact of keywords on your business, you’re off to the right start. You can seek the help of SEO experts to learn more about what you can do with your keywords. Tailored SEO can teach you more about it and other aspects of SEO. Their team has helped out small businesses grow their online visibility with the right keywords and SEO approach for their site. Contact us today!
Richard is the owner and head of digital at Tailored SEO. He has worked in the digital marketing space for 10 years and has worked with a wide range of clients, including B2B and B2C businessess.