In digital marketing, NAP means more than just taking a little time to doze off during the day. This three-letter acronym holds more power to establish a successful local online presence. Optimising your NAP citation should be at the top of your local SEO checklist if you want to pick up local traffic. Why? It’s…

Internal linking is sometimes undervalued in SEO. When actually:   “…Internal linking is super critical for SEO. I think it’s one of the biggest things you can do on a website to guide Google and visitors to the pages that you think are important.” – John Mueller, Google’s Search Advocate. (From English Google SEO office…

Search engine optimisation, more commonly known as SEO, is the process of improving your website to increase its visibility on Google, as well as other search engines.  To give you a better idea of why SEO is vital, here’s a statement from renowned marketing leader Chad Pollitt. He says “SEO is not something you do…

If making your website stand out on Google is a struggle, don’t fret — it’s not as uncommon as you think. As thousands of businesses vie for visibility each day, creating outstanding content is often no longer enough to help you secure the top SEO rankings. Don’t take this the wrong way, though: SEO remains…

The first thing you need to know about metadata is that it is data about data. However, this definition doesn’t provide much context to most readers. This post will give you a better understanding of metadata and its vital role in Search Engine Optimisation (SEO). Learn how to optimise metadata for SEO to enhance your…

Artificial Intelligence (AI) is accelerating rapidly and will have a major impact in the Search Engine Optimisation (SEO) industry. AI will affect SEO through its use of machine learning algorithms, which can break down big data and help predict how users will engage with a website. Business owners and SEO specialists will then be able…