AI SEO in Hobart

Start optimising your website for AI based systems to increase your sales and leads.

What is AI SEO?

AI SEO is the next step in how people search, buy, or contact companies online. It ensures that your website is showing up on both traditional search results, as well as showing up in AI based searches such as Google, Chat GPT, and other generative engines.

AIO, GEO, AEO?

Digital marketing has a reputation for using three letter acronyms or TLA for short, but AIO, GEO, and AEO are all part of the new landscape that is happening with AI. Let’s explain them in a bit more detail.

AIO

Stands for Artificial Intelligence Optimisation and is focused on making the content on your website ready for ai based systems. AIO is about optimising your website's structure, content, and semantics to allow AI systems to understand your content more.

GEO

Generative Engine Optimisation is about optimising your content for queries from AI systems such as chat GPT, Gemini and more. GEO works on strategies based around creating topics clusters, authoritative sources, EEAT and more to ensure that AI systems show you as the best source for any query

AEO

Answer Engine Optimisation is focused on optimising your business to answer direct questions that users ask. The goal here is to make sure that online systems such as AI Overviews, Siri, Chat GPT make you the go to source for any question your customers ask.

Why Does AI SEO Matter?

The way that people search is changing drastically. The digital landscape is constantly changing, and we’ve seen more changes in the past 12 months than we have in the previous 5 years. The fact of the matter is that less people search for keywords these days and instead opt for asking AI systems questions. This change in user research and behaviours mean that online marketing needs to adapt.

AI systems don’t work the same way as traditional SEO. They view your website and content differently, crawl it differently, and recommend business based on different ranking factors. AI systems not only want content that will answer questions that users have, but they want to also be able to show those users companies that have brand reputation, multiple pieces of content, and authority over their industry.

How Does AI SEO Differ from Traditional SEO?

Traditional SEO

1. Keywords and backlinks

2. Main focus is on ranking pages on search engines

3. Search engine algorithm updates that happen often and require strategic shifts

4. Optimising your meta data

5. Content production

AI SEO

1. Focus is on brand and reputation

2. Has a heavy focus on technical elements such as semantics and structured data

3. Creating topical clusters that help with topical entities

4. Ability to answer questions based on user queries instead of ranking for specific keywords

Our AI SEO process

01

02

03

04

05

Audit your digital footprint - review how AI sees your brand and what you show up for.

Entity & Schema optimisation - Implement structured data so AI based systems can understand what your content is about

Content Planning - Reviewing questions that users are asking, and creating topical clusters to help gain visibility

AI SERP monitoring - tracking brand mentions across the digital landscape

Ongoing Optimisation

Person holding mobile phone. with Social Media icons being displayed

Benefits of AI SEO

AI SEO is all about building up brand awareness to help gain visibility online. Companies that implement AI SEO into their existing digital marketing strategies will be able to attract more conversions through increased exposure through AI based systems.

AI SEO is a way to future proof your online presence now across both traditional SEO, as well as AI as the digital marketing landscape moves towards its next stage.

Let's Get You Ranking

Frequently Asked Questions

Is AI SEO Worth It For Small Businesses?

Yes it is, however as the core fundamentals as based on branding, it’s important to know who your competitors are. Smaller businesses may need to work harder to build up the branding compared to some of their larger competitors.

How Long Does AI SEO Take?

SEO is based on optimising your website to rank higher in Google, whereas AI SEO is about optimising your website to show up in AI based systems such as Chat GPT, Google AI, Gemini and more. AI SEO uses a lot of ranking factors based of standard SEO, but does have other factors that standard SEO doesn't look for.

What is The Difference Between AI SEO and Traditional SEO?

Will AI Replace SEO?

AI won’t replace SEO, but it will change how SEO is done. Much like the way that Google does algorithm updates, AI is changing the way that we create and implement certain strategies to help increase visibility. Both SEO and AI SEO are still focused on the same main objective which is to increase visibility and get more conversions.

What Else Can Help With AI SEO?

AI SEO’s main focus is on branding. This means that the more you push the awareness of your business, the more that AI systems will start recommending you. We recommend adding in Social Media, Email Marketing, Videography as extra ways to push past your competitors and help with both visibility and AI SEO

Testimonials From Our Clients

I thought I'd done a solid job on my website, until Tailored looked under the hood. I'm so pleased I have Tailored in my corner supporting me to maximise my digital presence and footprint. I highly recommend for your website and SEO needs.

Safety Forward

Courtney Newman

Tailored SEO is exactly what they say on the box and then some. 100% recommend especially to those just starting out or unsure about why your website/business needs SEO expertise.

Yonder Dog

Ravi Thompson

Without question, the best SEO team I've been privileged to work with. Proactive and cost effective.

Fearless Building Inspections

Peter Genders

I highly recommend Tailored SEO for their help. There is such attention to detail in how they do their work. Working with Tailored SEO has been one of the best business decisions I have made for my company.

Ability Hearing

Heidi Modrovich

I am so thankful for my introduction to the team at Tailored SEO. We saw incredible results within our first two months of working with them. I highly recommend working with the Tailored SEO Team. I will not go anywhere else.

Anchored Arts

Jaiden

The team at Tailored SEO are brilliant. They go above and beyond in understanding who you are as a business and literally, like their name suggests.. "tailor" solutions to help move your business forward.

TC Spec

Ellie Pardoe

Working with Tailored SEO has been great. Communication has been excellent and it's been awesome to have a team finding and fixing problems on our website. We're still early on our SEO journey, but so far, the numbers are looking good.

Keep Tassie Wild

Josh Pringle

The team at Tailored SEO was very helpful and thorough in the initial stages when discussing their services and what they can offer. Our SEO consultant has been great to deal with as well. Top quality service so far all round!

Fun Tassie Tours

Morgan Wilson

The Tailored SEO team does a great job, specifically with investigating and fixing technical issues that affect search rankings. We will happily recommend them.

Cruisin Motorhomes

Cruisin Motorhomes

The team are fantastic to work with. They have helped us with finding new ways to help our clients and our online rankings. I couldn't thank their team enough.

33 Technologies

Declan