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content marketing

The Difference Between Content Writing and Content Marketing

By Richard Chalmers | 17/09/2020

In digital marketing, you would often come across the terms of content writing and content marketing. In other cases, they are used interchangeably, which is a common misnomer. Those two terms are related, but that doesn’t mean they are the same thing.  There is quite a difference between content writing and marketing, despite how similar…

social media

Guide for Beginners in Promoting your Brand on Social Media

By Richard Chalmers | 27/08/2020

Social media marketing is the fastest way to reach out to a broader audience. In just a matter of clicks, your brand could be known to people who have never even heard about you before. It’s the new kind of marketing, and its algorithm is not that hard to decipher.  The best part of social…

Where to Find Stock Photos

Where to Find Free Stock Photos

By Richard Chalmers | 26/08/2020

  Maintaining your social media platforms is important when it comes to search engine optimisation and business marketing. If you are one of those business owners who want to keep their social media going, you need to start creating your own content. The most basic rule in content creation is that all the materials you…


Writing an Effective Call to Action for your Website

By Richard Chalmers | 22/07/2020

You are just a few clicks away from completing your website, and all that is left to decide on is an effective call-to-action (CTA) button. There are many ways you can catch the attention of site visitors. However, the tricky part is on how you can convert those leads. How do you actually make them…

Ways to Optimise your Website for Search Engines

Ways to Optimise your Website for Search Engines

By Richard Chalmers | 22/07/2020

Once you’ve launched your website, the next thing on your mind is probably how to make it do better in search engines. It takes time and a specific set of skills for you to create search-friendly pages effectively. Search Engine Optimisation or SEO entails on-page and off-page techniques for your pages to rank for specific…

How To Improve Your Content Marketing

How To Improve Your Content Marketing Strategy

By Richard Chalmers | 09/07/2020

Content marketing has become an essential requirement for any business. Social media is the fastest and most effective way to reach a large audience and gain more leads for your business. However, a fully functioning content marketing strategy does not happen overnight. In fact, it requires careful planning and dedication.  You might have started to…

how to drive traffic to your website from social media

How to Drive People from Social Media to your Website

By Richard Chalmers | 02/07/2020

Social media is a brilliant marketing tool and is highly effective when it comes to driving traffic to your website. While many content marketers are focused on creating the best content, they often lose sight of properly directing their audience to the website. Your business website is the foundation of everything you do. It reflects…

Stand Here

Helping Those In Need During COVID-19

By Richard Chalmers | 29/04/2020

There are a lot of people struggling at the moment with what is happening in our county with COVID-19. We can help make a difference to those in need.

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Google January 2020 Core Algorithm Update

By Richard Chalmers | 14/01/2020

Google has announced that on January 13th they will be rolling out their first algorithm update of 2020. As this is a broad core update, the update simply named “January 2020” update will impact all search results on a global scale. This won’t be an update that be targeted with specific strategies such as site…

Google Partner Badge

Tailored SEO Is Now A Certified Google Partner

By Richard Chalmers | 08/11/2019

Tailored SEO has always been about doing the best work for our client to help them succeed, and today all our hard work has paid off. Today we have been awarded Google Partner status which is a result of the high performance and growth we’ve for our AdWords clients. this award is only given out…

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