There is some debate about Facebook ads and Google AdWords. Which is a better place to advertise your brand? No platform is perfect. However, when you maximise these two powerful platforms, you are sure to leverage your business in ways you didn’t expect. After all, hitting two birds with one stone seems to be a pretty good deal already.
You have marketing goals in place. However, this doesn’t mean you should stick to one social media platform to achieve them. If you want to improve the results of your marketing efforts, might as well combine the strong points of both Facebook and Google. If you are still not convinced, here are three top reasons why most companies — regardless of how small or big they are — advertise on both Facebook and Google:
Expand Your Sales Funnel
Don’t limit your business to a single sales funnel. Instead, create more pathways for leads to come in that will eventually convert to sales. Google puts your website upfront to the audience who are looking for it while Facebook puts your brand to a wide range of relevant audiences. Google makes your website accessible with just a click. On the other hand, Facebook makes people know about your business and provides a link for them to visit your website.
Get Leads Everywhere
Now that you have ads running on both Facebook and Google, you will expect an increase in leads. You might get more enquiries or site visits more than ever, given that you have properly arranged a lead-generating ad to the right audience. Take note that in advertising, it’s not just about the number of leads but also its quality. That’s why you need to make sure the target audience and keywords are correctly placed.
Brand Awareness on the Next Level
With both Facebook ads and Google AdWords, you’ve boosted your online visibility to the next level. Combining the reach you have on both platforms allows you to escalate your brand awareness in ways that a single platform can’t achieve.
With the benefits of both Facebook ads and Google AdWords, you shouldn’t waste any more time. As a marketer, you should start utilising the advantages of advertising on these platforms. To start, here’s what you can do:
Let Facebook Do The First Move
Facebook is a very popular social media platform where millions of people are found actively scrolling every day. You can give your brand an edge to reach out to a vast range of relevant audience. With Facebook ads, you can do just that. Once you have captured the interest of your viewers, they would either visit your page or website. Even if they don’t, they will eventually look for your brand on Google whenever they would need your services.
Stay Consistent With Your Messages
You have a brand to uphold in the first place. It’s best to use the same catchphrase and set of keywords throughout your ads, whether it’s on Google or Facebook.
Use Data From Google Analytics For Better Targeting
If you are trying to analyse your audience and gather information manually, that’s no longer necessary. You can readily extract information from Google Analytics. You will be able to see the age, gender, and other demographics of your audience, which you can later use in targeting your ads.
Google Adwords or Facebook Ads? Why Not BOTH?
If you are a business owner who is completely new to the world of paid ads, you can entrust your marketing to experts. Tailored SEO is a digital marketing agency specialising in SEO, social media marketing, and Google AdWords. We’ll get your brand in front of the right audience, whichever platform that may be. Skyrocket your sales with a properly-planned paid ads campaign on both Google and Facebook. Contact the team to get started today.
Richard is the owner and head of digital at Tailored SEO. He has worked in the digital marketing space for over 10 years and has worked with a wide range of clients.