You keep hearing about it. More and more businesses are utilising Google Adwords or simply known as Google Ads. But what is in Google Ads that most digital marketing specialist in Hobart would want them to include it in every campaign? Does it really work? Does it give you the results you expect?
Many questions would pop into the minds of business owners in Hobart before putting any money into a campaign. If you want to consider Google Ads for your digital marketing strategy, here are the basic things you need to know first.
What is Google AdWords?
Google Ads is said to be the most effective way to get your page in front of a “ready to buy” audience. Advertisers would bid on relevant keywords where they can display a brief advertisement or service offerings to viewers who are looking for it. This campaign automatically gets you on top of the page for any relevant searches. Still, you need a solid Google Ads strategy to get you visible to the appropriate audience.
How Long Does It Take To See Results?
Everybody seems to love the results of Google Ads, so will that mean you get the same results right away? Quite the contrary.
One thing you should understand about Google Ads is that it’s a long term process. The timeline would vary depending on your business and how well your campaign is planned out. In general, it takes at least three months for a campaign to mature. It then takes three to twelve months for it to develop into a stronger strategy.
That’s right, a year. But the results are definitely worth the wait. If you want to maximise your results for a limited time, you can consult with a Google Ads expert in Hobart and discuss what techniques you could use get the most out of your campaign.
How To Start With Your PPC Campaign?
There are many things to consider when starting with your Google Ads campaign. First, establish your goals. Why are you advertising online in the first place? What metrics do you aim to accomplish? To help you draft a campaign, here are the questions you need to answer to:
- What are your campaign goals?
- Who is your target audience?
- Who are your competitors?
- What are your KPIs?
Once you have these figured out, you would know who to target and what keywords to rank for your campaign.
Is it Effective?
In average, small business owners can get $2 revenue for every $1 they spend on AdWords. But we all know you’re not targeting just the average. The good news here is that you can do so much more. Tailored SEO can get your conversion rates up and beyond your expectations.
Does Google Ads really work? Absolutely. You just need to let it work over time. As mentioned, the results are definitely worth the wait. If you want to get started, Tailored SEO offers a specifically-designed AdWords campaign for your business. Get more bang for your buck. Contact the team today!
Richard is the owner and head of digital at Tailored SEO. He has worked in the digital marketing space for over 10 years and has worked with a wide range of clients.