Your website is the most effective way to promote your brand and generate sales. It’s the ultimate representation of what you do and how you can help your target audience. SEO and other digital marketing strategies are helpful in keeping you on top of relevant searches. However, studies show that Google changes its algorithm 500-600 times each year. With that said, you need to adapt to all the new updates every time.
Some business owners would not take notice of these updates and would leave their website as it is. If you prefer to do the same thing, then it is more likely that your web traffic would decrease and so would your sales.
Update your website regularly and get ahead in the market. Here are 10 reasons why you need to give your website its regular update (and why you need to hire a web design expert in Hobart to get it all done):
Optimise its mobile-friendly design
There were about 18 million mobile phone users in 2017 and is expected to increase up to 21 million by 2025. With that said, is your website mobile-ready? A web designer can check your site and see how it would work on mobile settings. That way, it will be easier for customers to browse your products and contact you through their mobile phones.
Have you been getting calls or messages from your website lately? If you haven’t, it may be time to rethink your call-to-action button and improve them. Is it visible? Are they properly placed? Test your call-to-action and check which design is more effective.
This refers to how your website is seen by search engines like Google. The algorithm changes from time to time so hiring SEO services in Hobart is an ideal option when implementing the most suitable SEO adjustments for your website. Not only will you rank up, but newly updated strategies will place you in front of the right audience.
Timely and informative content
To boost your reach and engagement, it’s best to share information that is useful and trendy. For instance, you can write about how the pandemic has affected small business owners in Hobart and how having a well-optimised website can help them in their sales instead.
Faster loading time
It pays to have a web design expert to continuously check and monitor the loading time of your website. If left unattended, your slow website could result in a higher bounce rate and frustrated customers.
Can your customers easily get to the page they want to go? If your target audience has difficulty navigating their way in your site, they might end up hitting the back button. Make sure your website clearly reflects what a customer would most likely look for.
Fix broken links
It’s frustrating to click a hyperlink and see a “page not found” message afterwards. Double-check your links and make sure they are working.
Put social media icons
It’s the fastest way for you to invite your audience to like and follow your social media platforms. So, does your website have these social media icons? If there are, did you place them that’s clearly seen by visitors?
Revise your pop-up
From a visitor’s perspective, pop-ups can be annoying. However, you can make it interesting by creating one that is beneficial to your target audience.
Better “Contact Us” page
You can revamp your contact page in a way that your customers can easily reach out to you. While putting your contact information like email, phone number or fax number works like a charm, you can also put a form for visitors who do not wish to make direct contact.
Need an Expert to Update your Website?
There are numerous benefits to updating your website regularly. However, it’s a heavy load to carry especially for someone who is also running the business. Hence, you can entrust your site to professional web design services in Hobart like Tailored SEO. Their team is a one-stop agency for all your digital marketing needs, which includes improving your website and keeping it up-to-date. If you want to know more about what the team can do for you, contact us today!
Richard is the owner and head of digital at Tailored SEO. He has worked in the digital marketing space for over 10 years and has worked with a wide range of clients.