Search engine optimisation is an effective and cost-efficient way to boost your online visibility and get quality leads that can be converted later into sales. Businesses are beginning to focus more on their SEO. However, businesses owners should know that this is not a one-time strategy. SEO takes regular implementation and constant monitoring. That’s why businesses hire reliable SEO agencies in Hobart to keep an eye on their ranking and let them perform all necessary techniques.
Google, along with other search engines, is known to change their algorithm from time to time. If you want to keep up and continue to dominate the search results, here are few SEO ranking factors you should look out for.
There are three types of links to consider, namely: inbound, outbound, and internal links. Each category has its own way of contributing to your website’s ranking. For instance, inbound links show Google how relevant your content is. Fortunately, there are tools to check the links in your website. You can use SEMRush to identify outbound and internal links and the Ahref Backlink Checker for inbound links.
Time of Site Visit
After attracting your target audience to visit your site, the next thing you need to focus on is making them stay on your site longer. Make sure you have engaging yet informative content to keep your viewers glued to your page. Otherwise, them leaving your site in less than 30 seconds would give Google the impression that your content was not relevant enough. This causes your rankings to drop.
The average loading time is around 2 to 5 seconds. If your website takes more than that, there is a higher chance that users would leave your page. What’s worse is that they’ll end up looking at your competitors instead. You can check your site’s speed through the Google Page Speed Test tool. You can also hire an SEO agency in Hobart to perform a comprehensive site audit, which includes your website’s loading time.
Direct Website Traffic
This determines how many users type your exact your URL or visit your website through a bookmark. Direct website traffic signifies the organic reach to your audience, and how often do they visit your website to know more about your services. Google Analytics is just the tool to determine if the traffic is “direct.”
More and more users are doing their searches on their mobile phones. With this, it’s important to optimise your website for easy mobile navigation.
Take another look at your website contents and see if there are any duplicates. It’s ideal to have original texts on every page of your website. Google and other search engines also look into keywords, so it’s important to integrate relevant words and keywords into your content.
The usual bounce rate is from 35% to 65%. For new websites, it has an average of 62%. Generally speaking, a bounce rate below 50% is considered ideal. One reason for a high bounce rate is irrelevant content or a slow loading speed. Either way, check your website from your user’s point of view or have an expert look at your website for you.
Websites that haven’t switched their website to HTTPS is often tagged as “not secure.” Of course, you wouldn’t want your audience to see a “non-secure website” warning when they first visit your page. If you need help in checking the security risks and keeping your website secured, you can ask the help of a professional website developer in Hobart.
What To Do Next
Now that you know the primary ranking factors in SEO, you can put more focus and efforts in these areas. Still, you are a busy business owner, and you probably have a lot on your plate. Hence, you can hire an SEO expert to make sure your website gets to the top rankings while you focus on core operations. Tailored SEO can provide just the services you need. Contact the team today!
Richard is the owner and head of digital at Tailored SEO. He has worked in the digital marketing space for over 10 years and has worked with a wide range of clients.