The main purpose of SEO is to make your website more search-friendly and to rank better. When you start to optimise your website for SEO, you make sure your pages have better scores for the search algorithm. If they perform poorly, then it might be a sign that your SEO is not working as it is supposed to.
Conduct tests and analyse metrics. Have a clear understanding of SEO and how different strategies work. You can also hire a digital marketing agency who can perform a site audit and improve your website’s SEO for you.
Having a poor-performing website can be downright frustrating. You’ve put in some money and effort, but you’re still not getting any significant results. To avoid this, here are ways to know if your SEO is broken and what you can do to fix it:
Check Your Content
Are you giving your content much attention? When it comes to website contents, you can’t just throw in a couple of words. You need to utilise the right keywords. Aside from that, you need to add value and make it engaging. Search engines acknowledge contents that actually connects to its readers. See how your competitors are doing and benchmark from their content. It’s also better to post longer contents for your audience to stay longer on your page.
Decreased Organic Traffic
Boosting your traffic is one of the goals of SEO. If your traffic has decreased instead, then your SEO might be broken. One way you can check your traffic is by using Google Analytics and compare the results from the past months. It’s important that you don’t only gain new users, but you also have returning ones. You’ll be able to see more details once you use other SEO tools.
Look Into The Page Loading Time
Another clear sign that your SEO might be broken is your page loading time. An excellent SEO strategy entails a good user experience. If your website takes almost a minute to load, visitors are most likely going to leave and not return. To top it off, they will still search for services like yours, but they will be looking into your competitors instead. You can check your page loading time with Google Page Speed Insight and see what needs to be changed.
Check Your Backlinks
Backlinks are an essential part of SEO. However, if done poorly, it might ruin your strategy. Getting more bad backlinks than good ones means your SEO is broken. To get your backlinks checked, you can use this tool Ahrefs free backlink checker.
Utilise Free Ranking Tools
There are many tools to check your keywords and investigate your competitors. From your analysis, you can decide what to improve. You can try these popular, free tools but take note that their features are very limited:
There are many ways to check whether your SEO is broken. Once you have detected some of the signs that it is, you might need to spend extra time to correct and improve it. If you are not sure what to do, you can contact a team of professional digital marketing specialists. Tailored SEO is a reliable digital marketing agency in Hobart and Brisbane, who has been creating effective SEO strategies for businesses for over 12 years. Fix your SEO campaign and reach out to us!
Richard is the owner and head of digital at Tailored SEO. He has worked in the digital marketing space for 10 years and has worked with a wide range of clients, including B2B and B2C businessess.