How Often Should You Review Your Website?

Most website owners are business owners who spend most of their time dealing with projects or attending to their client’s needs. Businesses require a full-time commitment, often leading to people neglecting their websites. Whether your website has an outdated design or no longer reflects the company’s vision and mission, keeping your website in check is necessary for businesses.

How Often Should You Update Your Website?

Your website is the face of your business, especially in the digital age, when almost everyone has access to the Internet. Your website is how you keep old customers and attract new ones, and most importantly, it’s how you can stay ahead of other businesses in the same industry.

We get it; you’re busy handling clients and business deals. We’re guilty of that, too! But that’s no excuse to put your website in the too-hard basket and forget about it.

To answer the question, how often should you review your website? We recommend you review and update your website regularly for reasons we’ll tell you afterward.

Set a schedule for a monthly website audit to assess your website’s overall performance and address any concerns or issues on time.

Reasons Why You Should Review or Update Your Website Regularly

If you need help deciding if it’s time to review your website, ask yourself the following questions.

How old is your website, and how long has it been since you’ve looked at it?

Time passes quickly when you’re busy with life—so quickly that you don’t even remember the last time you looked at your website and its pages. If your website is over three years old and hasn’t been touched, it might be time to make changes. Leaving your website static for a long time can cause issues like slow website speed, security breaches, or hindered traffic growth.

Does your current website design still effectively reflect your brand?

Do you like your current website design? Or is it lacking a certain je ne sais quoi? Website design trends progress with time as much as everything else. There are new design layouts, additional features, cool visual elements, and more to make your website stand out from the competition. If you’re not happy with your current design, make the right choice and take advantage of today’s technology and creativity to design a better and bolder website that will enhance user experience and reflect your brand.

Are your pages’ content regularly updated?

Search engines love freshly created and updated content. Regularly publish new pages, especially ones that are high-quality and valuable to users, and put your website on Google’s radar for easy crawling and indexing.

This is also a good time to remind you to update your NAP (Name, Address, Phone Number) information on your website and business listings like GBP. Maybe you’ve relocated and haven’t updated your address since. Giving search engines this valuable and accurate information and making it consistent across all web pages and listings will help you rank your local SEO.

Does your website reflect your current business’ services or products?

As years pass, your business is expected to change direction or add new services or products. Whatever it is, you have to let your potential customers know by updating your service and product pages. The last thing you want is to lose a potential customer to another competitor for a service you’re also offering.

Is your website still generating leads and getting traffic?

Think about why you started a website in the first place. For businesses, it’s all about establishing a good online presence to gain traffic and eventually turn it into leads or customers. In short, SEO and CRO. If your website’s position is nonexistent in the SERPs, then what are you doing? It’s time to implement bigger and better SEO strategies and start the climb again to the top! If you don’t have the time or luxury to do it, hire a professional SEO team like TailoredSEO’s SEO Hobart Team.

Are there broken links on your website?

Broken links are the bane to many visitors’ existence. The texts “Page Not Available” or “Page Not Found” showing when clicking a link are not a pretty sight for any website. Manually check all your pages for broken links, or use a free tool like Ahrefs Broken Link Checker to review your website for broken links.

Have you linked your social media profiles to your website?

You want visitors to find everything they can about your business on your website, including social media profiles. Make sure to link your social media accounts to your website so people can like, follow, and subscribe to your content on every platform you’re in.

Keep Your Website Fresh With TailoredSEO!

Does your website need a redesign? Our Web Design Team in Hobart can do the heavy lifting for your professional website design needs. Entrust your website to our talented team, and expect your redesigned website to look fresh, user-friendly, and optimised for SEO. Contact our team today!