What to Do with 0 Page Views Blogs?

Are you writing high-quality blog posts but still struggling with 0 page views on your blogs? Sorry to say this, but blogging is dead–NOT! It’s a common concern among bloggers but far from the truth. Writing high-quality, highly relevant blogs is just half the battle. There’s another side to the war: optimising your blog to get traffic or promoting your blog to various social media platforms (and more!).

By the end of this post, you won’t be asking “What to do with 0 page views blogs?” We’ve laid out effective strategies to convert your page views from zero to hero.

Actionable Tips to Solve 0 Page Views Blogs

Understand Your Target Audience

If you’re building your blog from scratch, you first need to get to know your audience. Start by asking the important questions:

• Who is your target audience?
• What problems do they need to solve?
• What solutions can you provide based on your knowledge and experience?
• How can you tailor your blog’s content to your audience’s needs?
• What kind of content are they looking for?

Getting this basic information about your audience will help you create content that’s relevant to them.

Conduct Keyword Research to Avoid Topics With 0 Search Demand

Before writing your content, ensure you’re writing for topics people are searching for. Use free keyword research tools like Semrush’s Keyword Overview (you can get up to 10 free requests daily) to check if your target keywords have volume.

For example, a small community of pet rock enthusiasts wants to know what day they can dedicate to celebrate their pet rocks (a highly unlikely scenario, but humour us for a minute). If you enter the query ‘pet rock appreciation day’ in Google Search, this is what Google comes up with:

However, if you enter that page link into the Keyword Overview and Website Traffic Checker tools, you’ll see that it has no search volume and is not generating traffic.

You want to write for a topic that people are actually searching for. You can’t just wing it and write content for whatever topic you want and hope people will read your blog.

The lesson is to do your keyword research and use relevant keywords that have search demand and will attract your target audience to your blog. With the right keywords in your headings, content body, image alt text, title tag, and meta description, you can make your blog rank and increase your page views.

Use Different Channels to Promote Your Blog

If you’ve been in the blogging business for some time now, chances are you already have an existing audience. Whether you managed to gain a hundred or so followers on your Facebook or Instagram page or have a few subscribers in your email newsletter, that’s great! You can leverage that to promote your blog.

For starters, social media. Create an account on social media platforms you know your target audience uses. What’s even better is if you can create a community for your blog on those platforms, such as a Facebook group. Building a community will allow you to connect with your audience and give them a safe space to start discussions, increasing your blog engagement.

Or, if you have email subscribers, get into email marketing and tell them about your blog. They’re subscribed for a reason, right? Chances are they’re already interested in what you’re about to share.

An important part of using these channels is sharing your blog posts every time you publish a new one. This should be automatic to establish an active online presence and increase your page views.

Create a Content Calendar

Blogging is not a one-time thing where you can publish one blog and get views, and that’s it. Rome wasn’t built in a day. You have to publish new blogs to drive traffic to your blog consistently.

But keeping track of everything in your blog takes work. A content calendar will help keep things organised for you. You can use tools like Asana or Moday.com to create a content schedule that works for you and keep track of blogs that are in progress, for review, or published. 

Write Compelling Headlines

The first thing your audience sees in your blog is the headline. You want to write headlines that attract readers, something short and catchy but not too clickbaity. Your headline should elicit an emotion or response while also telling your audience what your blog is about. Ideally, your headline should also include your target keyword written in a way that sounds natural.

Implement Internal Linking

Internal linking is using hyperlinks to link your blog to other blogs on your website. Integrating internal links in your blog pages will help search engines determine the relationship between your pages and use it to rank them. Use internal links to increase user dwell time on your website and increase page views on your blogs.