Google Updates
Guide to Using Google Tools for SEO Tracking: Google Analytics and Search Console
Every local business aims to attract its desired audience through different marketing strategies. But how will you know if your marketing efforts are working? By tracking your local SEO performance. The two most powerful Google tools for SEO tracking are Google Analytics 4 and Google Search Console. Leveraging these tools will help you determine if…
Read MoreWhat Is Google Sandbox?
The Google Sandbox is a long-debated theory in the SEO world. The theory is Google puts new websites on hold to prevent them from ranking at the top of search results. Have you tried setting up a new website and wondered why it won’t rank, no matter how much content optimisation you do? While SEO…
Read MoreGoogle Algorithm Updates 2023
What are Google Algorithm Updates? Google algorithms are a complex system that analyses a multitude of factors to determine the ranking of websites for any given search query. These algorithms are constantly changing to serve the best possible results in the SERPs. These updates are part of Google’s ongoing efforts to increase the quality and…
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