Guide to Choosing the Right SEO Service Provider in Canberra
Are you a business owner in Canberra who’s still struggling to find its place in the digital world?
Your online presence is your modern-day storefront, an essential tool for attracting and engaging potential and existing customers in today’s digital world. To thrive online, especially in a competitive market like Canberra, you must invest in Search Engine Optimisation (SEO). However, SEO contains complexities that take years to master, so many businesses turn to SEO professionals for help.
In this post, we’ll walk you through the important factors to consider when choosing the right SEO service provider in Canberra to help you achieve your online business goals.
Tips for Finding the Right Canberra SEO Agency for Your Business
#1 Understand and Set your SEO Goals
Before picking your ideal SEO company in Canberra, you need a basic understanding of SEO and what it can do for your business. Conduct your own website audit to understand where your business currently stands, and then you can start setting goals.
What do you want to achieve with your website? Do you want to increase your traffic and attract more visitors? Do you want to amplify your visibility online and grow your brand exposure in the local market? Do you want to generate more leads and sales?
Once you understand your goals, you can list your expectations from the SEO company you want to work with. This will help them understand the results you want to achieve for your website and develop a plan to implement your goals.
#2 Check local reputation and industry experience
The most crucial step is to do your research for different SEO companies in Canberra. Ask for referrals from family, friends, neighbours, or colleagues who have worked with SEO agencies. Once you have a list of agencies you want to consider, do more individual research for each company.
Check different customer review sites, including Facebook, Google, Bing, Glassdoor, Yelp, etc. Look for case studies or testimonials on their websites. If you really want to get an idea of what it’s like to work with these businesses, consider reaching out to their past customers. Look for any sign of industry recognition or awards because they can indicate the agency’s expertise and success in the SEO industry.
#3 Take advantage of free consultation services
Hopping on a call or video chat with your shortlisted SEO agencies is the best way to understand the company’s SEO process. Several agencies offer free website audit and consultation services for your website.
Taking advantage of this service will help you gauge which companies fit your criteria and which ones understand your needs the most. The free consultation sessions typically last 15 to 60 minutes, giving you enough time to evaluate each company.
Ask relevant questions like:
- Can you explain your approach and techniques for SEO?
- What is your process for conducting keyword research and analysis?
- How do you carry out technical SEO audits and optimisations?
- How do you develop and execute a content strategy?
- What methods do you use to acquire backlinks from other websites?
- How do you monitor and evaluate SEO results and performance?
- Which SEO tools and software do you utilise?
#4 Choose an agency that is ethical, transparent, and a good communicator
About the questions above, a good SEO agency will not hesitate to share its SEO process with potential clients. Knowing that the company you will be working with is a good communicator is important because you can establish trust throughout working together.
A good SEO agency can transparently explain the best SEO practices for your website. Additionally, they should be able to provide you with access to the accounts so you can see the results and performance of their campaign for yourself.
Understanding how they handle your website’s SEO will also tell you if their approach is ethical. Some SEO agencies practise black hat SEO, which involves using unethical methods to rank faster in the SERPs but can get you penalised by search engines. If they say they can give you a guaranteed #1 spot in Google quickly, run away and don’t look back because those are empty promises.
#5 Assess their adaptability to new trends and algorithm updates
SEO trends constantly change, and search engines like Google make algorithm changes a hundred to a thousand times a year. It’s essential for SEO companies to stay on top of these trends and adapt to changes with refined SEO strategies.
If you plan to make your mark in the digital world for a long time, ensure that the SEO service provider you choose can adjust to the latest industry standards and best practices. That’s also one of the biggest advantages of hiring an SEO agency; you won’t have to keep up with all the new information in the SEO world because they will do it for you.