How do you determine the success of your SEO efforts? There are many aspects you can check to see if your search engine optimisation efforts have paid off. One evident way is to check your rankings.
When you look into your rankings, you will be able to see how your website and its pages have positioned for certain keywords and queries. You may be tempted to stop tracking your rankings whenever you see that it has improved. However, it pays to monitor your SEO rankings regularly. That way, you can gain valuable insights that can help you create a better SEO strategy.
The Benefits of Regular Tracking
Why is it important to monitor your rankings from time to time? Your rankings are the best way to gauge the effectiveness of your SEO techniques. It’s also a metric that determines which approach is working or not. Once you have gathered substantial information from regular tracking, you can use that to measure your performance against competitors.
What Defines a Good Ranking
If you ask marketers what is their definition of a good ranking, you might be hearing answers that include:
- More impressions
- More clicks
- High conversion rates
- Minimal bounce rates
- Lesser cost per sale
They are not wrong. These are clear metrics of a good ranking. However, you should keep in mind that there’s a difference between a good ranking from high ranking. In fact, the best way to gauge the effectiveness of your ranking is to correlate it with your KPIs. That way, you can facilitate better business growth rather than focusing primarily on your search engine position.
SEO Tools to Check Rankings
There are several free and simple tools you can use monitor your website’s rankings. Here are as follow:
Google Search Console
Google Search Console provides an accurate report on how your website in ranking on Google. It’s free and easy to navigate. This tool shows mostly the organic search traffic of your website, which includes:
- The number of website impressions
- The average click-through rate
- Average page ranking positions per day
- Index rate
- And many more
Google Analytics gives a comprehensive insight into your website including SEO performance, online visibility, and site performance. You can also check how people are navigating through your site and how much conversions there are on each page. Google Analytics provides raw data that can be understood readily by its users. It also has a friendly interface that makes interpreting information easy and understandable.
SERPROBOT Keyword Ranking Checker
Among other tools in the market, SERPROBOT provides faster and more accurate data from your website. Its advanced features are not free, but the price is worth it. Users are able to categorise the data by:
- The country your website is being displayed
- The refresh rate
‘I Search From’ Keyword Rank Checker
Isearchfrom.com is a free platform where you can check your Google rankings from any country in the world. All you need to do is provide the following:
- The country where you want to check your rankings
- Language of the results
- The device where the search will take place
Ahrefs SEO Tool
Ahrefs is known for its ability to provide accurate data on backlinks and off-site data. It is commonly used by most SEO experts since it has an advanced keyword tracking feature that allows users to see the total number of ranking keywords and the pages of their competitors.
Partner With An SEO Expert
The tools mentioned above are only a few of the many websites and software you can use to check your rankings online. However, if it may appear all too new for you, entrust your website rankings to an SEO expert instead. Tailored SEO is the leading SEO service provider in Hobart that gets your website ranking in time. Reach out to the team to get started.
Richard is the owner and head of digital at Tailored SEO. He has worked in the digital marketing space for 10 years and has worked with a wide range of clients, including B2B and B2C businessess.