SEO Services Accelerate Online Tour Bookings & Boost Organic Search Traffic for Fun Tassie Tours
Services Provided
About Fun Tassie Tours
Fun Tassie Tours are small group tour specialists offering a premium Tasmanian experience. With the best bus fleet in Tasmania, Fun Tassie Tours offers multi-day guided tour packages ranging from 5 to 13 days, and private custom tours.
Goals
When Fun Tassie Tours approached us, they were securing the majority of their tour bookings through travel agents rather than from their website’s booking system. Their goals were to increase their number of direct online bookings, drive more organic traffic to the site from search results, and ultimately increase the volume of guests for tours.
Our Work
In doing our initial free website audit and strategy consultation, we found a number of technical issues that were confusing and potentially discouraging users looking to book a tour. Our first 3-month SEO strategy focused on improving the user experience, undertaking keyword research on the Tasmanian multi-day tour industry, and fixing technical SEO issues. We analysed their close competitors, improved site speed, and optimised their existing tour content.
We have since liaised with Fun Tassie Tours’ website development team to work on the clear presentation of tour information for users, cleaned up their semi-toxic backlink profile, restored 3K+ healthy broken backlinks, and more. The results?
Within 6 Months
Six months from when we began our SEO work, Fun Tassie Tours has achieved a notable increase in website traffic from organic search. As a result, they have noticed an influx of direct online bookings leading up to Christmas.
Fun Tassie Tours' organic rankings have increased, with more than a dozen keywords now ranking on page 1 of search results. They have surpassed long-term close competitors for keywords that were previously ranking high on page 2 and low on page 1. Fun Tassie Tours has also begun to rank for keywords that did not appear in search results before.
- Reached page 1 for 16 keywords
- Achieved a top 3 position for 5 keywords
“We enlisted the help of Tailored SEO several months ago and in this time have been very happy & impressed with the professional approach and service they have offered so far.
Richard was very helpful and thorough in the initial stages when discussing their services and what they can offer. Tessa has been great to deal with as our consultant since then. She has been proactive, very prompt in her communications, concise and contactable which we feel are all very important for small business operations. They have also been thorough and transparent in reporting on any works done so far and helpful in guiding us through the process of organising our online strategy moving forward.
Top quality service so far all round!”
Morgan Wilson - Fun Tassie Tours
Tessa is the team’s SEO and Google Ads busy bee.