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Are you writing high-quality blog posts but still struggling with 0 page views on your blogs? Sorry to say this, but blogging is dead–NOT! It’s a common concern among bloggers but far from the truth. Writing high-quality, highly relevant blogs is just half the battle. There’s another side to the…
The Google Sandbox is a long-debated theory in the SEO world. The theory is Google puts new websites on hold to prevent them from ranking at the top of search results. Have you tried setting up a new website and wondered why it won’t rank, no matter how much content…
What if we told you that one of the most powerful marketing tools that could exponentially drive your local business’ success is just right under your fingertips? And the best part is, it’s free! We’re talking about none other than Google My Business, now known as GBP or Google Business…
Most website owners are business owners who spend most of their time dealing with projects or attending to their client’s needs. Businesses require a full-time commitment, often leading to people neglecting their websites. Whether your website has an outdated design or no longer reflects the company’s vision and mission, keeping…
In digital marketing, NAP means more than just taking a little time to doze off during the day. This three-letter acronym holds more power to establish a successful local online presence. Optimising your NAP citation should be at the top of your local SEO checklist if you want to pick…
Internal linking is sometimes undervalued in SEO. When actually: “…Internal linking is super critical for SEO. I think it’s one of the biggest things you can do on a website to guide Google and visitors to the pages that you think are important.” – John Mueller, Google’s Search Advocate.…
Search engine optimisation, more commonly known as SEO, is the process of improving your website to increase its visibility on Google, as well as other search engines. To give you a better idea of why SEO is vital, here’s a statement from renowned marketing leader Chad Pollitt. He says “SEO…
If making your website stand out on Google is a struggle, don’t fret — it’s not as uncommon as you think. As thousands of businesses vie for visibility each day, creating outstanding content is often no longer enough to help you secure the top SEO rankings. Don’t take this the…
The first thing you need to know about metadata is that it is data about data. However, this definition doesn’t provide much context to most readers. This post will give you a better understanding of metadata and its vital role in Search Engine Optimisation (SEO). Learn how to optimise metadata…
What are Google Algorithm Updates? Google algorithms are a complex system that analyses a multitude of factors to determine the ranking of websites for any given search query. These algorithms are constantly changing to serve the best possible results in the SERPs. These updates are part of Google’s ongoing efforts…