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What to Expect From a Canberra SEO Consultation?

Are you searching for a Canberra agency that understands your local business needs and target goals? Our team at Canberra SEO empowers local businesses by helping you navigate your way toward success in increasing your website visibility and crafting personalised strategies that drive results and conversions. Our SEO specialists’ combined expertise and years of experience will help propel your business forward and get you ahead of your competitors.

Here’s what to expect from a Canberra SEO consultation from TailoredSEO.

Dedicated SEO Consultant

At TailoredSEO, every client gets a dedicated SEO Consultant. This ensures focused and efficient communication between the client and consultant. Your SEO consultant will develop a personalised strategy, make adjustments as your business evolves, and offer guidance throughout the process, including answers to your questions, address concerns, and discuss the SEO strategies in detail.

Free 60-Minute Tailor-Made Strategy Session

Your first free consultation with us will consist of a one-hour discussion about your website’s overall health and strategies to help you achieve your digital marketing goals. We recommend that you book a day in advance so our SEO specialist can prepare and conduct a comprehensive audit of your website. By scheduling ahead, you can expect an in-depth analysis of your website, touching on its strengths and weaknesses and ensuring you’re getting actionable insights and data-driven solutions.

Book your free 1-hour strategy session now with one of TailoredSEO Canberra’s SEO specialists!

Exploring Different Channels Best for Your Business

During the strategy session, we will also explore the different channels you can leverage in your digital marketing plan.

  • Search Engine Optimisation (SEO): Optimising your website to help your pages rank in the Search Engine Results Pages (SERPs). SEO’s main goal is to increase your website’s visibility by driving traffic to your website.
  • Social Media: Use social media platforms like Facebook, YouTube, Twitter, Instagram, and LinkedIn to promote your business, establish your brand, and interact with your target audience.
  • Content Marketing: Content marketing involves creating informative and engaging content, such as blog posts, articles, social media posts, videos, infographics, etc., that resonates with your target audience. The end goal is to attract potential and existing customers to your products and services.
  • Email Marketing: Send emails or commercial messages to your email list to keep your customers engaged, promote products or services, and strengthen your brand reputation.
  • Paid Advertising: Allows you to attract traffic to your site quickly by paying to display ads about your business on various platforms like social media, search engines, or Google Ads.

100% White Hat SEO

Being in the digital marketing industry for quite some time now, we always make it our duty to stay updated on industry trends and adapt to the ever-evolving digital marketing landscape. Certain practices like Blackhat SEO go against search engine guidelines to rank faster in search engines. Here at Tailored SEO, we strive to give our clients the best results by understanding that SEO takes time and ensuring that all SEO practices carried out by the team pass ethical standards. You can rest assured that our SEO specialists only use White Hat SEO to avoid getting penalised by Google.

Conversion & Goal Tracking

We implement detailed conversion and goal tracking for all our clients’ websites so we can identify where all conversions are coming from and which pages deliver the highest conversions. Tracking these conversions will allow us to determine the effectiveness of our campaigns and modify our strategies for future optimisation.

Monthly Reports and Adjustments

At a given date every month, we provide monthly reports to our clients to give them an overview of their website’s performance. It’s also for transparency so our clients can see what SEO strategies are working and what areas need improvement. Then, we use the data based on the monthly report to propose recommendations and make necessary adjustments to the campaign.

What’s Included in Our Canberra SEO Services

Here’s a brief background to give you an idea of what our Canberra SEO services entail.

First, we run a full keyword analysis and research to develop a list of keywords relevant to your target audience. We use the list of keywords to produce a concrete content strategy by thinking of topics and creating content around those keywords that informs, engages, and relates to your target audience. After content creation is on-page SEO optimisation, which involves optimising your pages by:

  • Placing target keywords strategically in your page title, title tags, and meta descriptions
  • Formatting headings and subheadings for readability
  • Optimising URLs
  • Adding internal and external links
  • Adding featured images with optimised alt text

We also offer link-building services to help build your website’s authority and credibility. Lastly (but usually first in the planning), we conduct a competitor analysis to determine their strategies and which ones are working for them. This analysis will give us a good idea of how well your competitors are doing and devise an SEO plan that will outrank them.

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