How Tailored SEO's Digital Strategies Doubled Florage Tasmania Sales
Services Provided
- Search Engine Optimisation (SEO)
- Content writing
- Google Ads (for Tasmanian Hamper Co.)
Florage is a Tasmanian eco-friendly florist based in both Hobart and Launceston committed to a zero plastic policy.
When Tom and Andre, owners of Florage and Tamanian Hamper Co, which sells boutique hampers Australia-wide, contacted Tailored SEO in 2024, they were feeling frustrated. Their online presence wasn't near where they wanted it to be, and after working with other agencies in the past, they were tired of the lack of results and poor communication.
The goal was to regain their trust in digital marketing agencies, separate the two brands that had been unified as one, and position Florage and Tasmanian Hamper Co at the top of search results to increase their customer base and sales.
Our Digital Strategy
Our work started by separating Florage Tasmania and Tasmanian Hamper Co into unique, independent brands, which would help achieve better SEO results. We then fixed multiple technical SEO issues and rewrote internal duplicate content. To fill missed opportunities, we also created new engaging content, such as the Weddings page, and improved their authority on Google by building high-quality backlinks.
Within a Year
Florage Tasmania saw its organic search sales double. They were outranking their competitors on Google search with 45 keywords, which helped them grow their customer base and sales throughout Australia.
Florage Tasmania Organic Growth Results
- Reached page 1 of Google for 11+ keywords.
- Maintained top 3 positions for 71+ strategic keywords.
- Experienced 108% increase in organic website visits coming from Google.
- Online sales jumped by 102%.
What Florage Tasmania Has To Say
"Richard and the team of Tailored SEO are always knowlegeble, proactive and always willing to go the extra mile. They come very highly recommended."
Tom Miller